Sapphire
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Brand Identity & Web Design

I led the full brand identity project for Sapphire, a company with three distinct but connected entities: the umbrella brand Sapphire, and its sub-brands Sapphire Accounting and Sapphire Contracting. The challenge was to create a cohesive visual system that unified all three brands while allowing each to maintain a clear, individual identity.

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I was responsible for the logo design across all three brands, ensuring visual consistency and flexibility for various applications. The branding was rolled out across a wide range of marketing collateral including business cards, brochures, digital assets, and social media templates, as well as used extensively in physical environments such as office signage and billboard advertising.

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In addition to the branding work, I designed the website for Sapphire, focusing on clarity, professionalism, and ease of navigation. The goal was to present all areas of the business clearly while maintaining a clean and modern aesthetic that reflected the company’s values and credibility.

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This project demonstrates my ability to build out a full brand ecosystem from concept to application, ensuring consistency across digital, print, and environmental design.