I led the art direction for a brand photoshoot, overseeing the project from concept to execution. This involved sourcing and liaising with photographers to gather quotes, ensuring both creative alignment and budget suitability. Once the photographer was selected, I developed a clear and comprehensive brief to guide the shoot in line with the brand’s visual identity and campaign goals.

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I also handled logistics, including booking the studio and managing scheduling, ensuring a smooth and efficient process. On the day of the shoot, I was on site to provide hands-on creative direction—guiding composition, lighting, styling, and overall visual tone to ensure the final imagery met our creative vision.

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The result was a set of high-quality, versatile brand assets that captured the essence of the brief and have been used across digital and print platforms. The photos have been used on website, on marketing materials and for many other uses.