As Design Lead on the Definition Consulting project, I was responsible for the full visual identity and digital experience of the brand. Working closely with a talented team of content writers and strategists, I led the development of a cohesive brand and website that reflect the organisation’s meticulous, detail-oriented ethos.

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The brand concept was built around the phrase "We dot the i's and cross the t's", which served as a creative anchor throughout the design process. This idea is brought to life in the logo through playful and deliberate visual cues, such as stylised dots above the “i”s and the distinctive crossbar on the “t”, emphasising precision, clarity, and attention to detail.

 

I created the logo, visual identity, and website interface design, ensuring a consistent and engaging user experience across all digital touchpoints. The final result is a clean, modern, and trustworthy design system that effectively communicates the consulting firm’s professional yet approachable personality.

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You can view the website here:

https://definitionconsulting.co.uk/